Messaging That Moves People To Act
“Thank you so much, you’re really helping our family.” Awww… that’s a nice note you just received from a member of the community you serve. What are you going to do with it? Share it with your boss? Send it to your whole team? Blow it up to poster size and hang it in the…
Keep readingEvery donor communication is competing for attention. Not just against other nonprofits, but against inboxes overflowing with emails, text messages, news alerts, and social media feeds. The organizations that break through the noise aren’t necessarily the ones with the biggest communications teams or the most sophisticated marketing strategies. They’re the ones that consistently answer the questions…
Keep reading“On the edge of my seat. Wasn’t able to look away. I didn’t waste any time finding out what happened next.” The good news is, your donors think these exact thoughts. The bad news is, those thoughts are about a show they’re binging on Netflix, not your nonprofit’s communications. So how do we get people…
Keep readingImpact. Empower. Transform. Innovate. Community-centered. Holistic. Sustainable. Somewhere, right now, a donor is reading these words and feeling absolutely nothing. There’s nothing inherently wrong with those words, and I wouldn’t say to never use them. But they’ve been used so often that they now feel like airport carpeting. Always present, never remembered… and slightly suspicious.…
Keep readingImagine one of your donors opening a letter you sent that began this way: “For over 37 years, XYZ Foundation has been committed to delivering innovative community-centered programming…” A savvy donor will instantly realize this letter was not written with them in mind, because your commitment to delivering programming is probably not why they supported…
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