Armstrong Writing Services

I’m Brian Armstrong, and I help mission-driven organizations turn ideas into words that move people to act. The letter that gets a lapsed donor to come back; the impact report that turns program numbers into a reason to keep funding them; the stewardship campaign that ensures your donors feel appreciated and primed to give again.

I work from your organization’s actual voice, not a generic nonprofit template. The goal is always the same: donors who feel like part of the mission, not a mailing list.

What I write:

  • Donor communications and stewardship
  • Impact report content
  • Newsletters and email campaigns
  • Direct mail appeals
  • Long-form storytelling
  • Headlines and microcopy

Plus, check out my blog for fundraising tips, industry trends, and quick fixes for your next campaign.

Have a project in mind? Let’s talk. There’s no charge until we agree to work together.

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Latest Posts

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  • Test, Test, and Test Again

    What do your direct mail appeals look like? Are they long letters with bold and/or underlined text? Does it have a PS? Do you use images and full color to make it look more like a one-page flyer? Maybe you…

  • The New Donor Ask: Confidence, Not Just Cash

    When President Trump signed several executive orders in 2025 ordering the pause of federal funding streams, many nonprofits were left wondering what this meant for the future of their existence. Some had to close up shop, while others had to…

  • I Rewrote a Bad Fundraising Letter. Here’s What Changed.

    Look, I get it. Writing fundraising appeals is challenging. Sometimes it’s easy to slip into bad habits, like using the buzzwords you and your team use around the office, trying to convey impact without a story, or talking about your…

  • Write Something Worth Reading

    What makes a good fundraising appeal? Well, for starters, probably not opening with a dumb question like that. If you want supporters to feel connected to your organization through direct mail or email, they actually have to read what you…

  • Nobody Cares How Great Your Nonprofit Is

    I have something very important I want to share that just might change your life. Aaaaand I see you’ve already checked out. That’s probably because I didn’t do anything to pique your curiosity, other than perhaps making myself sound like…

  • Why Donor Comms Fail (And How to Fix Them)

    Imagine one of your donors opening a letter you sent that began this way: “For over 37 years, XYZ Foundation has been committed to delivering innovative community-centered programming…” A savvy donor will instantly realize this letter was not written with…